Product Review: Biomega's Volume Shampoo

Oh, the joys of washing your hair. It should be a pleasurable experience, right? When I use Biomega's Volume shampoo, I don't entirely feel that way. Despite the fact that this product was voted 2011's best volumizing shampoo by SELF Magazine, in my honest opinion, I think that this shampoo has some major flaws. Three that I can name off of the top of my head...

For one, this shampoo doesn't lather well and doesn't feel like it thoroughly cleanses your hair. I may be going out on a limb here, but isn't the primary purpose of any shampoo to cleanse? If you have a cocktail of products in your hair or have built-up natural oils, you will most likely need to wash your hair 2 or 3 times with this shampoo. My peers and I have noticed that it can be a struggle to work the shampoo into a rich lather and that really effects the spreadability of the product. Most of the times, it requires a pre-wash, and then you'll be lucky if you get it to lather the second time around, and still, don't expect a very dense foam.

Biomega recommends that you use Moisture Mist conditioner along with Volume shampoo, which brings me to my next point. I don't like the idea that Biomega doesn't offer a traditional-type conditioner. I am not 100% gaga over spray-on or leave-in conditioners and using Biomega's recommendations, you would have no other option than to use it. We don't feel like Moisture Mist conditioner makes a noticeable difference that you wouldn't already get from a product for blowdrying. It leaves the hair with a dull and lackluster appearance. Hair still feels pretty dry and sometimes after shampooing twice, we have noticed the tendency to get an itchy scalp.

Biomega claims that this shampoo 'revitalizes fine, limp or thinning hair' and all of this is done through an infusion of omega-nutrients, gugo bark extract and hydrolyzed vegetable protein. There truly are a lot of benefits to these ingredients:

• Omega 3's have been used as a natural alternative to DHT inhibitors (blocks a 'balding hormone') and awakens the hair follicles. 
• Gugo bark extract is often used in hair products to stimulate hair growth, reduce hair loss and minimize breakage. 
• Hydrolyzed vegetable protein has been used to re-hydrate hair, reduce split ends, and coat hair strands for a more even porosity.

Biomega says that Volume shampoo is formulated to thicken hair from within, create fullness for longer lasting styles and provides the perfect blend of conditioning & body. With that said, we know that this product does have a lot of benefits, but we don't feel that this product is as well-rounded as Biomega claims. So, there it is. All the negatives. Now on to the attributes that we did like.

We really enjoyed the smell of this shampoo. It can best be described as clean and fresh with a ever-so-slight floral fragrance. Biomega's Volume shampoo washes out really easily. The shampoo also contains UV protectants that help keep colors vivid and really make them pop. Probably the best part about this shampoo is that it does not contain parabens, gluten or sulfates. That should be a big positive for those of you who examine the ingredient list of shampoos.

Sad to say, although we really wanted to fall in love with this product, it just did not score well amongst any of us. It provided a poor job compared to most other shampoos, but in all fairness, the positive qualities of this shampoo do make it a very attractive choice, and because of the ingredients (or lack thereof), we wouldn't completely disregard Biomega's Volume shampoo as a potential recommendation.

+Pros
+Ultra-gentle formulation with no sulfates, no parabens, no gluten and no sodium-chloride
+Smells really good
+Ingredients (omega-nutrients, gugo bark extract, HVP; all great for the hair!)
+Contains UV protectants
+Voted best volumizing shampoo in SELF Magazine's 2011 Self Healthy Beauty Awards

-Cons
-Doesn't lather well
-Biomega does not offer traditional-type conditioner for Volume shampoo
-Doesn't feel like it cleanses as well as other shampoos
-Can leave hair with dull and lackluster appearance
-Tendency to make scalp itchy if you shampoo twice
-Can leave hair feeling dry
-Even with good ingredients and gentle formulation, the shampoo doesn't feel well-rounded

This product was rated on:
Fragrance:  4
Moisturizing:  3
Richness of lather:  2
Cleansing ability:  3
Product benefits:  5
Averaged rating:  3.4


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